AI Visibility Audit
This report is confidential. Enter the access code provided by Saigon Digital to continue.
Incorrect code. Please try again.
Prepared by saigon.digital · May 2026
This report is confidential. Enter the access code provided by Saigon Digital to continue.
Your customers are no longer just searching on Google — they're asking AI which platforms to shortlist. This audit shows exactly where you stand, who's winning, and what to do next.
Saigon Digital transformed how Ski.com shows up online. Beyond rebuilding our platform, they helped us rethink our entire search and AI visibility strategy. We saw a significant uplift in organic traffic, our content started appearing in AI-generated travel recommendations, and the quality of inbound leads improved dramatically. They understand where digital discovery is heading and how to turn visibility into real commercial results.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where Bracket Labs stands in the AI search era — and the opportunity cost of the current gap.
Bracket Labs has a solid foundation — a DR 46 domain, 419 referring domains, and a Binance Labs incubation pedigree. But there's a critical disconnect: despite "Powering the World's Alpha" with institutional-grade vault infrastructure, when asset managers and allocators ask AI tools which DeFi platforms to use for structured yield or vault management, it's Pendle, Morpho, dYdX, and Deribit that dominate every response. With only 4 organic keywords and 62 monthly visits, Bracket has almost no content footprint for AI to learn from or cite — and the gap widens every month as competitors publish the education and comparison content that trains the next generation of models.
We tested how Bracket Labs appears when institutional investors and DeFi allocators ask AI tools to recommend vault infrastructure and structured product platforms. Here's what we found.
ChatGPT defaults to Pendle, Morpho, dYdX, and GMX for DeFi yield and derivatives queries. Bracket Labs is absent from its recommendation set for institutional vault infrastructure.
AI Overviews for institutional DeFi, structured products, and vault management surface Morpho, Pendle, Kamino, and Bitwise. Bracket does not appear in any tested results.
Perplexity draws from high-DR content hubs and DeFi directories. With only 4 keywords and no educational content, Bracket has no pathway into Perplexity's citation graph.
Gemini cites the same high-authority DeFi brands — Pendle, dYdX, Hyperliquid — with no signal from Bracket Labs in any vault infrastructure or structured products query.
0 / 4 platforms currently surface Bracket Labs in relevant AI-generated recommendations.
Structured educational content, third-party mentions on DeFi Prime, DeFi Llama, and Alchemy directories, comparison guides, FAQ hubs, and consistent brand signals across crypto media — all of which competitors currently dominate.
We ran the exact searches institutional allocators and DeFi users ask when looking for vault infrastructure and structured product platforms. Here's who appeared — and whether Bracket was in the answer.
Bracket Labs does not appear in any of the four tested buyer queries — not even for institutional vault infrastructure, the exact category it's building for. The conversation is entirely owned by platforms with deeper content libraries and stronger third-party citation networks.
Institutional DeFi vault infrastructure is an emerging niche with no single dominant voice yet. Morpho leads on TVL but hasn't locked down the AI narrative. Bracket's unique positioning — strategy management + compliance + institutional-grade vaults — could own this category with targeted content and authority-building.
These are the companies currently winning AI recommendations in your market. Understanding why they're cited — and you're not — reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| Bracket Labs You | 46 | Not Cited | Not Appearing | Not Cited | Audit target |
| Pendle Finance | 72 | Cited | Appearing | Cited | Massive content ecosystem — CoinGecko guides, Coin Bureau reviews, Consensys write-ups, Nansen analysis. $3.5B TVL and deep education on yield tokenization make it AI's default structured products pick. |
| Deribit | 71 | Cited | Appearing | Cited | Owns insights.deribit.com with education courses, podcasts, and institutional market analysis. 85% options market share gives unmatched brand authority that AI tools cite by default. |
| Ribbon Finance | 56 | Cited | Partial | Partial | Pioneer of DeFi options vaults with strong community. Featured in early DeFi structured products content that AI models were trained on — legacy brand recognition persists. |
| Aevo | 56 | Cited | Partial | Cited | Institutional-grade options DEX with pre-launch token trading. Active PR and crypto media coverage keeps it in AI recommendation lists for derivatives platforms. |
| Lyra Finance | 46 | Partial | Partial | Partial | Same DR as Bracket but with DeFi Prime listings, protocol documentation, and community content that gives it partial AI visibility. Shows what Bracket could achieve with content. |
Badge key: Cited Partial Not Cited
These are the highest-leverage changes Bracket Labs can make right now to start appearing in AI-generated recommendations within 60–120 days.
Publish a definitive "Institutional DeFi Vault Infrastructure: The Complete 2026 Guide" with structured FAQ schema. No competitor currently owns this exact niche phrase. Include comparisons vs Morpho, Kamino, and Lido's stVaults to capture the "vs" queries AI tools love to cite. Add structured data markup for every section.
Mirror Deribit's insights model: launch a blog with 8–12 high-intent articles targeting queries like "DeFi vault strategies for asset managers", "how to earn yield on ETH with compliance", and "structured products vs yield farming". Each piece becomes training data for AI models and citation-worthy content for Perplexity and Google AIO.
Get listed on DeFi Prime, DeFi Llama, Alchemy's protocol directory, CoinGecko, and CoinMarketCap. Secure reviews on Coin Bureau and Messari. These are the exact sources AI platforms scan to build "best DeFi protocol" recommendation lists — and they compound your existing DR 46 authority significantly.
This audit shows the problem. We have a clear strategy to fix it — and results typically show within the first 60 days of engagement.
Bracket Labs already has a DR 46 foundation and 419 referring domains — that's a stronger starting position than most DeFi protocols we audit. The missing piece is content that AI engines can discover, cite, and recommend. We've built GEO strategies for SaaS, fintech, and Web3 brands globally. A 30-minute call is all it takes to map out a plan.
Nick Rowe · CEO & Co-Founder, Saigon Digital
Full GEO strategy, content plan, authority-building roadmap, and monthly performance reporting — all focused on AI search visibility for DeFi and Web3 brands.
Most clients start seeing AI citation improvements within 45–60 days. Full competitive parity typically achieved in 90–120 days.
Every month your competitors publish more content, the gap widens. AI models are training on content published now — Pendle and Deribit are adding to their lead every week. Delay compounds the problem.